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And I struggle to see that happening: Surface is far too worthy to be a fun gadget. For businesses, most of which aren't entirely sure they want to buy tablets, that boxyness and emphasis on utility is actually quite reassuring.īut the counterbalance to that, for Microsoft, is that it needs Surface to be a success with consumers as well if it's to challenge the iPad. Most tablets are used for consuming content, not creating it - and while adding a keyboard fixes some of that, it brings with it even more challenges.

Microsoft Surface, the keyboard, and the big question tablets can't escape Surface is most at home sitting on a desk.

Apple hasn't had any real competition in the tablet market and Surface could be a contender, in business at least.Īnd yet, the two devices embody completely different design philosophies and even attitudes to the workplace. That could be because there's a fresh challenge to the iPad's enterprise dominance emerging, However, Apple has started to talk up iPads in business - Barclays Bank got a name check in Apple's recent financialsĪfter it snapped up 8,000 iPads, for example. That de facto enterprise domination is a combination of staff bringing in their own iPads as the BYOD trend gathers pace (according to one estimate last year some 40 percent of tablets were bought by individuals to be used at work) and more recently some corporate investments. Which device will win the business market: the Surface (left) or the iPad? Image: Charles McLellanĪpple has in the past done little to encourage business use of the iPad because it hasn't needed to. Even so, it's by far the most used tablet in the enterprise. And, as very few of the tablets available on the high street are really suitable for business use, it's often the case that the most common tablet seen in businesses is an iPad.

Now tablets are firmly entrenched in the consumer space, large rollouts of tablet computing devices in business are beginning. That in order to make tablets popular in business, they had to be a hit with consumers first. It took the tech industry 20 years to figure out